Category: Mobile Marketing News

SMS industry news, updates, and trends. Find text marketing statistics, case studies, as well as compliance issues affecting the mobile marketing industry.



Text Blast Software Rules for SMS Marketing

Text Blast Software Rules for SMS Marketing

We get calls all the time for people looking for “text blasting software“. Customers are always looking for ways to upload contacts in the hundreds or thousands. We probably cancel nearly as many new customer accounts as we get legitimate SMS marketing accounts. In this article we are going to go over the rules for […]

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SMS Marketing Statistics Infographic by TXT180

SMS Marketing Statistics Infographic by TXT180

SMS marketing statistics show response rates up to 31%. Text marketing is up to 10 times more effective than other types of advertising. With 234 million unique mobile device users, the marketing reach with sms messaging is phenomenal. Check out these SMS statistics to see how text message marketing could benefit your business or organization.

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Updated FCC Changes for Text Marketing

Updated FCC Changes for Text Marketing

All text marketing campaigns have specific legal guidelines that must be followed to prevent spam. The FCC and Mobile Marketing Association are two of the governing bodies that set forth the laws and regulations for all SMS messaging. Make sure you understand and follow all text marketing laws to prevent fines and/or other legal action.

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Yes! You Can Use Links in Text Marketing – Helferich Patent

Yes! You Can Use Links in Text Marketing – Helferich Patent

In the past there was some controversy about whether sending a URL in a text message was an infringement on the 1997 Helferich Patent. Learn more about the options and obligations associated with sending hyperlinked text through an sms messaging service. TXT180 has never encountered any legal issue with sending a URL through our text marketing service.

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SMS Advertising Requirements for Mobile Marketing

SMS Advertising Requirements for Mobile Marketing

SMS advertising must contain legally required text to be compliant with text marketing laws. Make sure you are familiar with the rules and that your advertising has this information. TXT180 SMS services are fully compliant and we will be happy to help you make your advertisement complaint as well.

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Permission Based Mobile Marketing Pt. 2

Permission Based Mobile Marketing Pt. 2

Text marketing is completely permission-based. That means you have to have explicit permission before texting any phone number. This is easy to accomplish; have users text your keyword to the shortcode to opt-in. Gaining permission from mobile marketing clients means you are always advertising to interested clientele, saving you time and money.

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Permission Based Mobile Marketing – The What, the How, and the Benefits

Permission Based Mobile Marketing – The What, the How, and the Benefits

Mobile marketing is permission based, every person must opt-in by texting the keyword to the shortcode. Learn more about text message marketing and how your business can use text messages to contact clients. SMS marketing is a simple, effective way to send bulk messages to a large group of people in a matter of minutes.

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Messaging Compliance for Text Message Marketing

Messaging Compliance for Text Message Marketing

It’s essential you understanding regulations for messaging compliance on your text message marketing plan. Following messaging compliance guidelines will ensure you are not sending SPAM messages that could result in fines and/or legal action against your company. Text marketing keyword and shortcode opt-ins make it easy to be fully compliant.

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