If you’ve been reading our previous articles in our “Top 10 How-To’s for Mobile Marketing”, you’ve probably noticed the mention of mobile coupons several times. Mobile coupons play a major role in text message marketing and are a valuable way of inviting people to patronize a business. We’ll discuss the general purpose of a coupon, how to do a mobile coupon campaign, and how to provide continual value to the subscribers with effective coupons.
The Purpose of Coupons
If you look up “coupon” in the dictionary, you are likely to read a definition that has something to do with a detachable portion of a print advertising that can be redeemed for obtaining a discount for a service or product. Now that we have crossed the mobile threshold and have seen the popularity of mobile as a means of communication, coupons aren’t detachable and are not restricted to print advertising. Their underlying purpose remains the same. Coupons are used to drive people to patronize a business and spend their money there. This should always be kept in mind when running a mobile marketing campaign. Gathering subscribers is great, but if none of those subscribers convert your text messaging offers into sales then a large subscriber base will be useless.
Using Mobile Coupons with Auto-Responders and a Call-to-Action
Using auto-responders is a great way to run a mobile coupon campaign. Your call to action will encourage them to opt-in to receive your mobile coupon. Once they do, the auto-responder will trigger and send a message that can contain a mobile coupon. Once the person has opted-in, additional messages can be sent to them with additional coupons to drive them towards your business and keep them coming back.
Forming Effective Coupon Campaigns
What you offer with your coupons will determine whether or not your advertising is wasted or not. Coupons can go both ways by either not generating revenue, or by not peaking the interest of the consumer. To form an effective coupon, you must stay within the gray area of making sure the coupon is effective for the business to make money, but also provides a good incentive for the consumer. A couple of “rules of thumb” to keep in mind when forming an effective coupon campaign:
Mobile coupon campaigns don’t require much as far as sending the messages out. The work and effort required for a mobile coupon campaign is making sure what you are sending to them is of value to both you and the consumer. Therein lies the challenge of marketing. Hopefully this article will have given you a basis for beginning your own mobile coupon campaign. Remember, the TXT180 staff is always pleased to assist you with your mobile marketing needs. If you ever need help or a question answered, please contact us.