We get calls all the time for people looking for "text blasting software". Customers are always looking for ways to upload contacts in the hundreds or thousands. We probably cancel nearly as many new customer accounts as we get legitimate SMS marketing accounts. In this article we are going to go over the rules for text blasting and SMS marketing.
SMS marketing statistics show response rates up to 31%. Text marketing is up to 10 times more effective than other types of advertising. With 234 million unique mobile device users, the marketing reach with sms messaging is phenomenal. Check out these SMS statistics to see how text message marketing could benefit your business or organization.
With the advent and growth of mobile marketing in this decade, marketers from all over the world are beginning to look to the mobile world as the means of advertising and building a business. Like the movie title, mobile marketing has its good, its bad, and its ugly. The ugly in this case is unsolicited messages, known as spam.
The growth of text message marketing has been in leaps and bounds in recent years and is is only expected to increase over the years to come. Accompanying this growth is the wireless regulations and Mobile Marketing Association’s U.S. Consumer Best Practices that outline a compliance within sending text messages for marketing purposes. This is a very important key to the continued growth of the industry as companies that do not follow these regulations are damaging the foundation that SMS marketing has built over the years.
As of August 1st 2011, mobile marketing audits are performed by a third party company for ALL advertisements of the keyword/number call-to-action. All keyword and text number advertising will be required to contain the following information:
In recent months we have had several customers/potential customers ask us about the issue of sending a URL, or link, within their text messages. Some text marketing companies have made claims that this practice goes against the Helferich patent and that if the company (i.e. TXT180) hasn’t paid the licensing fee of $750,000 they don’t have the rights to send links via text messaging. Naturally this is a concern for our sms resellers as well.
On October 16th 2013, the FCC made some requirement changes to text marketing programs. Since text messaging first became available as a viable option for marketing there have been certain rules and regulations in place. However, because of a number of lawsuits, people who have abused the rules, and a number of SPAM complaints, the FCC has decided to tighten the rules regulating the use of text message marketing.