New Scentsy Marketing Ideas and Tips – Text Marketing


Scentsy Marketing Ideas:

Whether you are new to the business, new to direct sales altogether or have been a veteran in the industry for a while, you’ll know that spicing up routine and adding new tips and tricks to your business can help build revenue and help you see a return on your investment.

Have you already tried…

  • Social media marketing – with the growth and popularity of online websites and mobile apps like Facebook, Instagram, Snapchat and more, you’ll know that it is a great way to reach out to people (aka potential customers) quickly and easily. As other Scentsy consultants might already be aware, using social media marketing is an important marketing tool to keep in their direct sales arsenal. However, there are other efforts one should make and consultants should NOT rely on only one specific type of marketing.
  • Print marketing – tried and true, business owners and marketing professionals have used the power of ink and paper for decades. Using fliers to advertise business, upcoming events, sales, promotions and more is always an effective form of marketing.
  • Text Marketing – If you’re looking to add a slightly different method of technology to your marketing tip list, but don’t have a lot of money to spend to invest on some grand marketing scheme, text message marketing is a great option. There are many ways to incorporate text message marketing into your business plan and existing marketing efforts. Text message marketing is also a great way to build a new customer list as you meet new people out and about. Build a list of people you directly plan to market to – people you already know are interested in hearing from you – and you’ll see a solid return on investment with this new Scentsy marketing idea.

How to use Text Message Marketing to improve your business:

Text message marketing has so many uses and can be customized to fit any kind of business advertising plan and works great for those in the direct sales industry.

First, build your list. To build a text message marketing list, you need to acquire phone numbers to send messages to. However, to do this, you need customers and potential customers to WANT to hear from you (by law, you must have permission BEFORE you can text them). In order to build your list, you can do so in a few different ways.

One such way is to place your short code on your business flier along with your keyword. Something like,
“Text AUTUMNSCENTS to 21000 to get free shipping on your first Scentsy order!”

Another way to utilize other methods of marketing along with your text marketing plan is to put out a PSA on Facebook.

Example: “Saturday’s expo will feature my Scentsy booth from noon to 10 p.m. Come check us out! Get 10 percent off your first order by texting SMELLSDELISH to 21000. Show coupon text at booth to redeem discount.”

Encouraging customers to text in to your text marketing line is a great way to build your list and then be able to keep those same customers up to date on upcoming product releases, new promotions, sales opportunities to become a consultant, hosting a party info and so much more!

There are so many ways to use text marketing in your Scentsy business. Being able to reach out to your customers in a way that lets them know, in a friendly reminder, about upcoming business news is a great way to interact with customers, but not in a way that is overbearing or annoying. Set yourself apart from other direct sales consultants and think outside the box by using text message marketing to begin an affordable investment in growing your business.

Try it FREE – 15 days, 100 Messages

Posted in: SMS Marketing Uses by Industry
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