When it comes to direct sales businesses, your marketing efforts can either make or break your entire business. And just like with any business, it can fluctuate. You might see a lot of success as a Scentsy consultant when you first join your team, but after time, that success can taper off and you might find your business growing stagnant and your old marketing efforts growing stale. If this has happened to you, you’re in the right place to learn some new Scentsy marketing ideas and tips to help get your business back on track! Use text marketing as a way to set yourself apart from other Scentsy consultants, build your brand and see your sales climb once again.
Scentsy Marketing Ideas:
Whether you are new to the business, new to direct sales altogether or have been a veteran in the industry for a while, you’ll know that spicing up routine and adding new tips and tricks to your business can help build revenue and help you see a return on your investment.
Have you already tried…
How to use Text Message Marketing to improve your business:
Text message marketing has so many uses and can be customized to fit any kind of business advertising plan and works great for those in the direct sales industry.
First, build your list. To build a text message marketing list, you need to acquire phone numbers to send messages to. However, to do this, you need customers and potential customers to WANT to hear from you (by law, you must have permission BEFORE you can text them). In order to build your list, you can do so in a few different ways.
One such way is to place your short code on your business flier along with your keyword. Something like,
“Text AUTUMNSCENTS to 21000 to get free shipping on your first Scentsy order!”
Another way to utilize other methods of marketing along with your text marketing plan is to put out a PSA on Facebook.
Example: “Saturday’s expo will feature my Scentsy booth from noon to 10 p.m. Come check us out! Get 10 percent off your first order by texting SMELLSDELISH to 21000. Show coupon text at booth to redeem discount.”
Encouraging customers to text in to your text marketing line is a great way to build your list and then be able to keep those same customers up to date on upcoming product releases, new promotions, sales opportunities to become a consultant, hosting a party info and so much more!
There are so many ways to use text marketing in your Scentsy business. Being able to reach out to your customers in a way that lets them know, in a friendly reminder, about upcoming business news is a great way to interact with customers, but not in a way that is overbearing or annoying. Set yourself apart from other direct sales consultants and think outside the box by using text message marketing to begin an affordable investment in growing your business.