As a retail owner or manager, it can be frustrating when a slump hits, sales go down and foot traffic isn’t as active as it needs to be. With online sales growing in popularity, it’s more important than ever that brick and mortar shops keep their marketing going. Text Message Marketing for retail stores and outlets is a great resource to utilize to increase in-store traffic and sales.
Text message marketing also known as SMS marketing, is a way to send bulk messages to your own unique list. With your customer’s permission, you can add them to your text group or they can text in to join your text group to receive text messages directly from you. You decide what to text them and how often, you can send these messages out on demand, or schedule them out to save time with your marketing messages.
Text messaging is the quickest way to get a message across. 98% of text messages are opened and 90% are opened in 3-minutes or less! This is the perfect tool to get your specials or new product information out to your customers wherever they are in minutes. Relying solely on print, email, or store signage can result in low response rates to your sales since such a low number of those things are seen.
If you really hope to see an increase in sales and in your customer base, it is imperative to take the time and energy to build your text club list. Any retail store or outlet can try out a variety of ways to help increase their number of opt-insPrint up flyers to place around your store. Incentives work the best to gain opt-ins. We all love a little something to sweeten the deal and it gets a lot better results. You can offer a percentage off of their purchase, a small bonus item for free, whatever suits your store the best and this offer can change monthly or however often you would like. (table tents on racks, flyer on the door, flyer in the bathroom)
Train your cashiers to offer the incentive at check-out in case the customer has missed the printed materials during their trip. They could say, “I can give you 10% off of your purchase right now if you text into our text club, we’ll send you specials and promotions.” Have the opt-in instructions right by the cashier so it is easy for the customer to complete.
What Types of Messages Retail Stores Should Text:
One-to-one communication via text message with customers is a great way to establish a relationship and encourage long-term customer loyalty with your store. Your text marketing can be a natural extension of this, which means you don’t always have to be selling. A good example of this is to send them a personalized birthday text. Customers can also text you and ask specific questions which allows you to use it for customer service as well.
If You’re New to Text Marketing, That’s Okay, Our Team is Here to Help You.
Upon sign-up with our system, you’re assigned a Customer Success Representative. Your rep will be reaching out to you personally via email or phone call to help walk you through the initial familiarization and setup of your dashboard, answer any questions you may have and will be a great continual resource for ideas on how to increase your customer text list. They can help you create flyers and print materials for your business. Once you’re set and understand the fundamentals your rep will always be available for you to reach back to. Your reps number one priority is making sure you are successful!
Test Out Your Marketing:
Once you’ve set up your text account you can send messages on demand or schedule them months into the future.
It is important to try and measure the success of each of your texts. If some of the texts are seeing better results than the others, consider sending more of that type of text message and cut the ones that aren’t performing. This is something our team is happy to help strategize with you as you continue to grow your text list and try new types of messages.
As you can see, there are so many ways to use text message marketing for retail stores and outlets. Any store owner can try out the benefits of using text messaging for customers and to build clientele and increase sales by setting up a text message marketing campaign.