doTERRA Marketing Methods:
While many of these methods are tried and true in the direct sales business community, some are overused and saturated. This means they lose their effectiveness after a while. But if you’re looking for a method of marketing that is proven to work, build business, increase sales and potentially grow customer lists, you might want to consider text message marketing to grow your business as a doTERRA wellness advocate.
3 Ways to use Text Message Marketing
1. Advertise doTERRA products:
If you’re looking for a way to expand your marketing efforts as a doTERRA wellness advocate, you can use text message marketing to do just that. As previously mentioned, text message marketing is simple and easy to use and is an expensive marketing tool to add to your box of marketing tools. Once you have built your text marketing list, you can reach out to these people who have expressed an interest in your business and product by opting in to receive messages directly from you. The best part about this type of marketing is that you are reaching people who want to hear from you rather than being inadvertently forced to hear from you on social media posts simply by being your friend.
These people who want to hear from you could be existing customers or could be someone who is interested in learning more about selling and/or using doTERRA products themselves. Essential oils and it’s many uses are growing in popularity as an alternative and in addition to traditional western medicine. As a result, more and more people are looking to buy quality essential oils and related products from a reputable company like doTERRA. Using this increase in interested customers is a great way to build your text marketing list and ensure that those customers come straight to you (rather than other sellers) to make their essential oil purchases.
2. Advertise Specials through Text Message:
There is so much you can do through text message marketing, including advertising upcoming events and specials. For example, if you are going to be attending an upcoming wellness expo, make sure your customers know about it! Send out a promo code with a message via text marketing to encourage your customers to visit your booth at the expo. It’s helpful if you can encourage them to bring you new business as well.
For example, a message like this: Visit us at Wellness Expo Sat to get FREE Deep Blue Rub samples. Bring a friend for 10% off first-time purchase!
3. Use Text Marketing to Keep Customers Interested:
With so many representatives entering the direct sales businesses like doTERRA, it can be difficult to ensure your business stands out among the dozens of others. However, using text marketing tools provided by companies like TXT180 can help you stay connected to your customers. For example, send daily, weekly or monthly tips to your customers:
“Feeling stressed? Use our Serenity blend to help calm nerves and invite tranquility into your life.”
Quick, little messages like this sent on a regular basis will not be annoying to the recipient if used correctly and can remind your customers about new products, existing products that may not have gotten as much attention or use and can help you sell off excess inventory. Getting creative with your TXT180 text marketing plan can be a great way to help set you apart as a wellness advocate and continue to grow your doTERRA business. There are so many ways text message marketing can help you be successful.