SMS marketing statistics show response rates up to 31%. Text marketing is up to 10 times more effective than other types of advertising. With 234 million unique mobile device users, the marketing reach with sms messaging is phenomenal. Check out these SMS statistics to see how text message marketing could benefit your business or organization.
With the advent and growth of mobile marketing in this decade, marketers from all over the world are beginning to look to the mobile world as the means of advertising and building a business. Like the movie title, mobile marketing has its good, its bad, and its ugly. The ugly in this case is unsolicited messages, known as spam.
The growth of text message marketing has been in leaps and bounds in recent years and is is only expected to increase over the years to come. Accompanying this growth is the wireless regulations and Mobile Marketing Association’s U.S. Consumer Best Practices that outline a compliance within sending text messages for marketing purposes. This is a very important key to the continued growth of the industry as companies that do not follow these regulations are damaging the foundation that SMS marketing has built over the years.
In the previous article entitled Permission Based Mobile Marketing – The What, the How, and the Benefits, we discussed the very basis for mobile marketing–permission & consent. To recap where we left off, permission based mobile marketing is defined as:
As of August 1st 2011, mobile marketing audits are performed by a third party company for ALL advertisements of the keyword/number call-to-action. All keyword and text number advertising will be required to contain the following information:
TXT180 is excited to announce some big changes to our 2-way sms texting using the inbox. All reply messages will now be sent to your account inbox regardless of whether the message starts with the keyword or not. The first message from any customer must start with your keyword to be added to a specific campaign but any subsequent messages received to your number from that contact will be delivered to your inbox automatically.
Here at TXT180 we are excited to tell you about some new features, integration and enhancements. You may have seen our press release about TXT180 Zapier Integration which makes it easy to integrate your text marketing account with other software you are currently using, but well give a quick rundown of that here as well. We always appreciate feedback from our customers; a lot of these additions and enhancements have come from customer requests! Get in touch with us if you have sms marketing feature ideas or something you’d like to see happen, we’ll see if we can make it work!
The first “How-To” article in our Top 10 How-To’s for Mobile Marketing focuses on the beginnings of a mobile marketing campaign. People always say getting started is the hardest part, and once you are started things go more smoothly. Beginning a mobile marketing campaign is no exception and can sometimes be puzzling. In this post, we’ll provide an overall look into the process of planning, creating, and implementing a text message marketing campaign.
In our last article in our “How-To” series of mobile marketing, we covered the details of beginning a mobile marketing campaign. As part of those details, we discussed briefly the need to advertise a mobile marketing campaign properly. Because of the importance of advertising in marketing, we’ve decided to revisit the aspect of advertising a mobile marketing campaign. We’ll discuss utilizing other forms of advertising to promote your texting campaign, creating effective call-to-actions, and knowing/following SMS regulations for advertising.
The absolute, down-to-brass-tacks, true purpose of marketing deals directly with building customer loyalty through trust and building relationships. Customers may patronize a business every so often, but it is the customers that had an outstanding experience that keep coming back for more. The goal of a business should be to build these kinds of relationships with customers and maintain them.
Most businesses have their busy days and their slow days. Of course, this is relative to the business in what they consider to be “busy” or “slow”. I myself have been on both ends of the spectrum, experiencing days so busy that I felt like a chicken with my head cut off and days so slow I thought time had stood still. Nobody likes slow days, so many businesses try to increase their traffic on those designated “slow” days.
Advertising is a must for any business to be successful. Whenever a business has advertisement, whether it’s paper fliers, business cards, a radio ad, or a billboard, there is an element of waste in those advertisement. If a business prints 10,000 fliers and hands them out, the percentage of those advertisements that will convert to sales is about 2% and sometimes even as low as less than 1%. Obviously this could vary depending on how the flier presents itself, what offer is being advertised, and how the business targets the audience. However, at even a 2% conversion rate, those 10,000 fliers only yielded 200 sales. In this event, the element of waste is 98%.
Subscribers for a mobile marketing campaign can be gathered in a wide variety of ways. Previous TXT180 articles have been written describing various ways of gathering subscribers, and in this article in our How To series for mobile marketing, we’ll explore a specific method of gathering subscribers through giveaways.
For those of you who are new to the concept of text message marketing, we’ve provided a more basic approach to the concepts behind mobile marketing. Marketing through text message is still a new frontier and is spiking in popularity. There are several reasons for this, which we’ll discuss later. The TXT180 support staff receives phone calls throughout the week asking to explain mobile marketing and its sometimes unfamiliar terms. In this article, we’ll decode text message marketing in an effort to increase understanding of this efficacious form of marketing.
Text message marketing has usefulness for many different business types. Just about any business can brainstorm ideas for how to implement it into their marketing strategy. There are, however, certain business types that find the most use of text message marketing.
Customers will often ask us at TXT180, “What is the difference between an SMS message and an MMS message?” or “Can I send my video, logo, or coupon in my messages?” This article will instruct those looking for more knowledge regarding the differences between SMS and MMS, and the advantages and disadvantages of both.
We recently released an article about the major differences between SMS messages and MMS messages. In keeping with the same theme of defining terminology of text message marketing, this post will touch on the major differences between 2 types of delivery for text messages: true SMS (SMPP) vs SMTP. Both are protocols used in defining how a text message is delivered.
We all refer to text message marketing as being far superior to email marketing. This is a true statement, and the mobile marketing statistics show it. However, just because email marketing doesn’t put out the numbers quite like SMS marketing doesn’t mean that it should be tossed aside altogether. Generally speaking, marketing should be done through a variety of different mediums in order to reach the maximum amount of people.
The housing market has had its challenges over the past few years. Real estate agents must be provided every means possible to market their property listings effectively and follow up on their leads efficiently and in a timely manner. Text message marketing, or mobile marketing, gives real estate agents superior lead follow-up and another tool for effectively marketing their property listings to consumers.
Text Messaging Tips for Churches If your Minister, Pastor, Youth Organizer, or a leader of a church, ministry, or religious organization, you already understand that communication is key to connecting to your fellowship and community. Text messaging has become a staple in communication over the last decade. With a 98% read rate, it’s easy to understand why many are using it to save time while increasing fellowship, attendance, and donations. In this article, we’ll tell you how it works and how to implement it for your church.
Even the most experienced Rodan & Fields consultants may need a break in routine when it comes to marketing their direct sales business. Becoming a new consultant (for those new to biz) can seem overwhelming if you don’t know where to begin with your marketing and to set yourself apart from the hundreds of other consultants. Whether you are a new Rodan & Fields consultant or you are experienced and looking for new ideas, keep reading to learn more about Rodan & Fields successful text message marketing tips so you can see your business grow.
When it comes to direct sales business, doTERRA is one of the fastest growing companies in the United States. If you are a doTERRA wellness advocate, or simply a wholesale customer, there are a variety of ways to get the word out about your business. One way to market, and build your business, is with text message marketing. Take doTERRA orders and advertise specials through text message to your customers coming back and let them know about special offers! Keep reading to learn more tips and tricks on how to use text message marketing to increase sales and build your business as a doTERRA wellness advocate.
Starting your own direct sales business can be daunting. Most direct sales companies, like Norwex, offer coaching and program incentives to help get you started on your entrepreneurial journey. However, anyone who has tried their hand selling products, understands the need to employ the best marketing methods to see their business flourish. While each Norwex consultant may be given tips, tricks of the trade and other ideas to help see their marketing climb, one way to start out is by using text message marketing. One of the best ways to utilize new technology to the advantage of a business owner is to use all that is at your fingertips – namely your phone. Keep reading to learn more about how to use text message marketing ideas to advertise Norwex specials to see your business take off.
The list for Nu Skin marketing tips continues to grow as digital outreach becomes the norm when it comes to selling any product and growing any business. Living in this digital world means there are so many new ways to consider expanding tried and true marketing tips to include new, innovative methods that can help you reach a different client base you may not have been able to reach otherwise. Utilizing tools like social media, online ads and text message marketing are all great ways to continue expanding your business as a Nu Skin distributor. Keep reading to see the list of Top 5 Nu Skin Marketing Tips to help grow your business.
Younique is currently one of the fastest growing direct sales beauty companies with new customers regularly discovering their favorite Younique products and new Beauty Presenters quickly finding out how they can earn money with the company. However, direct sales is far from easy and Younique Presenters are having to find new marketing methods to help build their business. If you are a new Younique Presenter or you are just looking for new marketing ideas, keep reading to learn about some of these new marketing ideas to grow your Younique sales by using text marketing.
Beauty Guide for LimeLight By Alcone, looking for ways to freshen up your existing LimeLight business? Here we’ll feature some of the best marketing ideas for LimeLight by Alcone businesses for all types of Beauty Guides. Keep reading to learn more about some out-of-the-box marketing tips including text reminders and specials you can use as a Beauty Guide to help grow your business.
SMS Marketing is one of the most effective ways for nightclub and bar owners to see quick and easy results when building a strong customer base and driving more business to the establishment. Read on to find out how large nightclubs, bars and other businesses are using the power of SMS Marketing tools, just like what is offered here at TXT180, to grow business and see a higher ROI (return on investment).
Political candidates are always looking for the most effective way to reach voters. Whether you are running for the town council or for president of the United States, you want to share your agenda with the maximum number of people you can possibly reach. Social media has been a popular way to share campaign messages for the last few years but even more recently candidates have added sms marketing to reach voters.
There are a number of ways for an auto repair shop to use sms marketing. SMS marketing is also known as mobile marketing or text message marketing. The service is run through a shortcode or a shortened phone number, the number used by TXT180 customers is 77948. As an auto repair shop you will start by choosing a keyword, we recommend something simple like repairs or the name of your shop. Simple words that are easy to spell will leave less room for error and make it easy for your customers to opt-in and be added to your texting list.
It is easy to use text message marketing for your car dealership. In this article we will take a look at a few ways a car dealership can use text messaging to generate leads and advertise promotional deals. Text marketing can be used as a text for info campaign that individuals can use to get one time information about a particular car or it can be used to gather subscribers information so that you can text them in the future with special deals and promotions. Finding out who is looking at and interested in the cars on your lot is a sure way to boost car sales.
Sending a text message appointment reminder is an easy, efficient way to get a timely reminder out to your patients. Most dental offices are not taking advantage of this option simply because they don’t know about it or don’t understand how it works. It’s imperative that your office provides some kind of appointment reminder to your patients and there is no other method that is easier, and more cost-effective, than sending a text message. Text message marketing programs provide a simple, legal way for your office to send out daily or weekly appointment reminders. Let’s take a look at how it works.