Text message marketing has usefulness for many different business types. Just about any business can brainstorm ideas for how to implement it into their marketing strategy. There are, however, certain business types that find the most use of text message marketing. The business types are:
Each of these business types have different uses for the system and each have their own benefits. From our experience at TXT180, these 5 business types reflect a good portion of the total spread of businesses using text marketing.
Restaurants will usually run specials for a given week or month in order to attract more customers. Specials are often marketed through printed coupons, radio advertisements, and e-mail. Recently, text messaging has become an amazing tool for getting those specials to the customer. Certainly, this isn’t meant to replace other forms of marketing, but to compliment it. Other forms of marketing will promote its use. Where it really shines in restaurants is its timely delivery and read-rates. Restaurants can send specials to their customers in such a time-targeted fashion that it excels over all other forms of marketing for this specific purpose. Read more about the element of time with text message marketing in our article titled How To Increase Traffic on a Slow Day Using Mobile Marketing.
Churches are always looking for ways to connect to their members and keep them informed of new things. While this doesn’t have much to do with marketing, it does have everything to do with keeping the line of communication open with those of most importance in their organization. Weekly reminders about several different things are announced through text message including (but not limited to):
Churches have several different uses for text messaging. Like mentioned above, it has timely delivery, so even if those reminders aren’t exactly on schedule, the information will still arrive far quicker to people than other forms of reminders.
On the same subject of reminders, bars and nightclubs also have a need for keeping their patrons informed. Bars can keep their patrons informed of events and happenings through text as well as running promotions on drinks. Nightclubs have used text messaging in a variety of different ways including reminding people of events, concerts, DJ’s, and as a manner of VIP texting. VIP texting can be accomplished by having those who qualify for VIP rank to be texted special offers and promotions for their status as a VIP. Most text messaging platforms, such as TXT180, will have simple means to accomplish this.
Retail outlets use text message marketing mainly for promotional purposes such as sales and blowouts. Promotions are often accomplished through some form of a text message coupon that is redeemable at the location hosting the event. The same strategies to any kind of coupon-driven promotion apply, just in a digital sense. A great article is provided you about mobile coupon campaigns on our blog.
Salons and hairstylists can utilize the promotional abilities of text marketing, along with other things such as appointment reminders. Much of the demand for text marketing for salons and hairstylists focuses mainly on the appointment reminders. Something as simple as a text message with the time of their appointment can help stylists not only keep their customers informed, but can help with time management as well. Text messaging is more effective in reaching clients and can help with those who need to cancel their appointments. Without cancelled appointment notification, a hair salon can find itself wasting precious hours that could be spent with customers who need their services they provide.
Regardless if your business/organization fits within one of these types, text message marketing has some use in your organization. Companies such as ourselves are always striving to come up with new features to enhance our platform, making it useful for everyone. Think of different ways and methods you could implement text messaging into your own organization and, as always, do not hesitate to contact us with questions.