We’re happy to announce that we have QR codes! After some discussion on the overall benefit of QR codes, we have released a new section in the customer control panel which has QR code generators. For those of you new or unfamiliar to QR codes, we’ll explain a little bit about what they are, how they work, and what benefit they can be to text message marketing.

In our last article in our “How-To” series of mobile marketing, we covered the details of beginning a mobile marketing campaign. As part of those details, we discussed briefly the need to advertise a mobile marketing campaign properly. Because of the importance of advertising in marketing, we’ve decided to revisit the aspect of advertising a mobile marketing campaign. We’ll discuss utilizing other forms of advertising to promote your texting campaign, creating effective call-to-actions, and knowing/following SMS regulations for advertising.

Advertising is a must for any business to be successful. Whenever a business has advertisement, whether it’s paper fliers, business cards, a radio ad, or a billboard, there is an element of waste in those advertisement. If a business prints 10,000 fliers and hands them out, the percentage of those advertisements that will convert to sales is about 2% and sometimes even as low as less than 1%. Obviously this could vary depending on how the flier presents itself, what offer is being advertised, and how the business targets the audience. However, at even a 2% conversion rate, those 10,000 fliers only yielded 200 sales. In this event, the element of waste is 98%.