In recent months we have had several customers/potential customers ask us about the issue of sending a URL, or link, within their text messages. Some text marketing companies have made claims that this practice goes against the Helferich patent and that if the company (i.e. TXT180) hasn’t paid the licensing fee of $750,000 they don’t have the rights to send links via text messaging. Naturally this is a concern for our sms resellers as well.

On October 16th 2013, the FCC made some requirement changes to text marketing programs. Since text messaging first became available as a viable option for marketing there have been certain rules and regulations in place. However, because of a number of lawsuits, people who have abused the rules, and a number of SPAM complaints, the FCC has decided to tighten the rules regulating the use of text message marketing.

Learning how to setup and use groups with your text marketing campaign can be really beneficial. There are a number of instances in which groups come in very handy. Use groups to run a poll or voting campaign or to separate your contacts by departments, demographics, geographical locations, or other criteria. Getting your groups setup ahead of time can help streamline the process during opt-in so that you don’t have to move the contacts manually to a group after they have opted in.

In recent months we have had several customers/potential customers ask us about the issue of sending a URL, or link, within their text messages. Some text marketing companies have made claims that this practice goes against the Helferich patent and that if the company (i.e. TXT180) hasn’t paid the licensing fee of $750,000 they don’t have the rights to send links via text messaging. Naturally this is a concern for our sms resellers as well.

Marketing your products or services on social media can be a great way to build a community and loyalty to your brand especially when you’re able to create highly engaging content and visually appealing posts to gain a high number of followers. Being able to generate sales or clicks from posts is a great way to generate income via your social following.

If you are a new LipSense Distributor, you might be looking for some innovating LipSense Marketing Ideas. Sure, using social media is a given, but to look outside the box for new marketing tips, it might be time to try something new like the use of text marketing to really begin to see your LipSense business boom.

Choosing to use mobile marketing for your med spa is a very popular and effective way to keep in touch with clients and to advertise new specials. The most important thing to remember is that everyone must opt-in to receive your messages. The best, and easiest, way to do this is by having each person text the keyword to the shortcode. The shortcode is the shortened phone number, we use 77948. The keyword is the word you choose when you sign up. This could be the name of your spa or a type of service you offer, any word that is easy to spell and something that they will relate to your business.